Overseas Chinese Web Guide

Tag: marketing

  • California Proposition 3 Children’s Hospital Bond Act

    Without judging the merits of Proposition 3, I have to wonder about the credibility of its supporters when they state that “PROPOSITION 3 DOES NOT RAISE TAXES.” If the State of California sells $980 million in general obligation bonds for capital improvement projects at children’s hospitals, the money to pay back the bonds must come…

  • Jack Daniel’s Hispanic Gift Pack

    With Cinco de Mayo being just one month away, I saw that Jack Daniel’s is already out with their Hispanic Gift Pack. Curiously, I spotted this package at an Asian supermarket instead of the local supermercado. I guess nothing says gracias like a bottle of Jack Daniel’s. I need to keep an eye out to…

  • The Finger

    Stopped into 7-11 this afternoon and got The Finger. It’s actually a Butterfinger rebranded as The Finger for presumably an April Fool’s prank. As part of the promotion, the wrapper says “Go to Yahoo! and search ”THE FINGER” To find out more!” Besides the Butterfinger ad, Yahoo! also suggests: “Also try: the middle finger.” Uh,…

  • Cookie Cutter Marketing

    Marketing works. Why else are we drilled to not judge a book by its cover? Sometimes our marketing ideas work. Other times, they are a complete failure. And, you will never receive a more honest response than from a child. If they don’t like what you prepared, then they don’t eat it. One easy way…

  • Credit Card Offers

    Made me look, but was that really the point? Everyone receives credit card offers. People with excellent credit. People with horrible credit. Maybe even people who have previously declared bankruptcy. Everyone gets credit card offers. So, what can the marketing department at a credit card company do to make their offer stand out? Well, one…

  • Guanxi Marketing

    Last night, as I was cooking dinner, I received one of “those” phone calls. The ones you usually hope to avoid by signing up with the National Do Not Call Registry. As the seller started her sales pitch, I didn’t hang up. This time, I responded enthusiastically and placed a sizeable order. The difference? I…