Made me look, but was that really the point? Everyone receives credit card offers. People with excellent credit. People with horrible credit. Maybe even people who have previously declared bankruptcy. Everyone gets credit card offers. So, what can the marketing department at a credit card company do to make their offer stand out? Well, one company decided to send me a padded envelope: a large manila envelope that contained the usual gibberish plus a small sheet of bubble wrap.

Made me look. But, then again, I always open the envelopes because I shred the pre-filled applications just in case. If the bubble wrap was protecting a free pen, pencil, key chain or letter opener, I wouldn’t be annoyed. However, the bubble wrap was just there to make me look and annoy me. To reciprocate the friendly gesture, I mailed back the Walgreens circular from this week protected by the bubble wrap. At least I’m sending them something useful. I hope the coupons are good wherever their processing center is located.